An Australian local business directory operated by Locafy Ltd. Listing is free, staff review every submission, email confirmation is mandatory and phone checks are used — and the operator states openly that most existing entries were compiled from public sources rather than supplied by the businesses they name.
Domain Rating is a dated Ahrefs snapshot of domain authority. PetroHrys Score is an independent editorial assessment of the directory’s practical business value. They are separate measurements and are never combined. Domain Rating values are dated historical Ahrefs snapshots. Domain Rating is a dated historical measurement of the shared domain, not an assessment of this individual registry page. New measurements are not collected because the Research Center does not depend on mandatory authenticated APIs. Where several registries are published on one measured domain they repeat that domain’s single dated snapshot rather than each carrying a figure of its own. Domain Rating is a third-party metric produced by their respective providers, not by PetroHrys.com. Each recorded value carries its provider and the date it was measured, and describes the domain that was measured rather than one page on it. No source has been consulted for authority score, estimated traffic and referring domains, so they are not published for any record.
Both listing routes are independently documented, which is unusual: creation via “To add your business to AussieWeb Local Search just fill in this form”, and claiming an existing entry via a per-listing button the operator describes as “Your business? Claim it!”
The base listing is free without qualification: “Is it really free? A. Yes. We will not charge you a cent.” — with a single named exception for an optional promoted listing.
Verification is real and mandatory, not nominal: “You must click the link in the confirmation email before your addition will be processed”, backed by “We often contact you by phone to verify the business and protect your listing.”
Every submission is checked by a person — “every request is reviewed by Aussieweb Local Search staff” — and claimed changes are checked “to make sure you are not attempting to alter someone else’s information”.
The operator is candid about the provenance of existing entries rather than presenting them as owner-supplied.
The free feature set is enumerated in full on the FAQ, including images, products, opening hours, social links and an ABN link, so what is included is knowable in advance.
The operator refuses to overstate what a listing achieves: on search visibility it says plainly that “we have no control over the results that come up from searches on Google and other search engines.”
Limitations
Most entries were not created by the businesses they describe. The operator states: “Most of the details on this site were found on publicly available internet sites.” An entry here is therefore not evidence that a business chose to be listed.
What the checks confirm is contact reachability — a working email address and a working phone number — not the legal existence, ownership or good standing of the business, and no such verification is asserted.
The phone check is described as frequent rather than universal, so it cannot be relied on as applying to every entry.
A listing cannot link to another business directory: “Can I link my listing to another business directory? A. No. Sorry, but it’s a competitive world and we’re not happy promoting our competitors.”
A website link is conditional, not guaranteed — provided “it meets our conditions”, with the restrictions set out separately in the terms.
An address is required even for home-based businesses: “Aussieweb Local Search does require it”, although a PO box is accepted and display can be turned off.
Extra locations are only permitted with actual premises, and the operator requires the business’s own website to corroborate them.
Publication is not immediate: the operator states it “may take a couple of working days to complete the addition process”.
No review system is documented anywhere in the operator’s FAQ, so reviews and owner responses are both recorded as unestablished. Absence here means unrecorded, not unavailable.
A listing is a directory entry. It is not evidence that a business is solvent, currently trading, licensed, or checked beyond what the operator documents here.
No ranking, indexing, traffic or lead outcome is asserted. The operator markets outcomes; this record does not adopt them.
Every submission is reviewed by the operator’s staff after mandatory email confirmation, with the business’s own website checked for consistency and a phone call used frequently to confirm the business. The operator states this may take a couple of working days.
Best for
Australian businesses wanting a genuinely free listing with a documented verification process behind it.
Businesses that find themselves already listed and want to take control of that entry, since a claim route is documented rather than merely implied.
Businesses with premises in several locations, which the operator permits as separate entries under stated conditions.
Not recommended for
Businesses wanting to link out to other directories from their listing. The operator refuses this outright.
Businesses unwilling to supply an address. The operator requires one even when it is not displayed publicly.
Anyone using a Hotmail, Yahoo or Outlook email address, which the operator no longer accepts.
Preparation checklist
No checklist recorded yet.
Common mistakes
No common mistakes recorded yet.
Establishing required submission assets requires submitting a listing and observing the result. That has not been done for any directory in this dataset, so it is not published rather than estimated.
What this directory accepts
Startups
Unknown
SaaS products
Unknown
Enterprises
Yes
Agencies
Unknown
Freelancers
Yes
Local businesses
Yes
Developer tools
Unknown
Open-source projects
Unknown
Non-profits
Unknown
AI products
Unknown
Mobile apps
Unknown
Ecommerce stores
Unknown
Recommended industries
local-services
retail
professional-services
How the PetroHrys Score was reached
Editorial trust 15%
7 / 10How far the entries a directory publishes can be relied on as accurate.
Business usefulness 15%
6 / 10How much practical use a listing there is to the business being listed.
Verification quality 12%
8 / 10How thoroughly the directory establishes that an entry is genuine before publishing it.
Platform reputation 10%
5 / 10How the platform is regarded in its field. Deliberately not a popularity, traffic or recognition measure.
Spam resistance 10%
8 / 10How well the directory keeps low-quality and promotional entries out.
Industry importance 10%
5 / 10How central the directory is to its sector, independently of how useful one listing is.
Long-term stability 10%
6 / 10How likely the directory is to still exist, and to still carry the entry, years from now.
Submission quality 8%
8 / 10What the submission process asks for and how workable it is for the business submitting.
Transparency 5%
9 / 10How openly the directory states its rules, costs and criteria.
Moderation quality 5%
8 / 10How the directory maintains entries after publication.
The PetroHrys Score is a first-party editorial assessment, not a third-party
authority metric. It is the weighted sum of the ten factors above, divided by ten, so the number
on this page is reproducible from the values shown. Each factor is scored from 0 to 10 by a human reviewer and weighted as shown. The definitions describe what was weighed, not a rubric: no threshold or formula maps a directory onto a value, and two reviewers could reach different numbers. The score is reproducible from the factors shown on every record, but it is an editorial judgement, not a measurement.