A United States local business directory operated by Buyerlink Inc. Its documented route is claiming an existing page rather than creating a new one, and the free tier is unusual in including review responses — but the operator also sells removal of competitor advertising from your own page.
Domain Rating is a dated Ahrefs snapshot of domain authority. PetroHrys Score is an independent editorial assessment of the directory’s practical business value. They are separate measurements and are never combined. Domain Rating values are dated historical Ahrefs snapshots. Domain Rating is a dated historical measurement of the shared domain, not an assessment of this individual registry page. New measurements are not collected because the Research Center does not depend on mandatory authenticated APIs. Where several registries are published on one measured domain they repeat that domain’s single dated snapshot rather than each carrying a figure of its own. Domain Rating is a third-party metric produced by their respective providers, not by PetroHrys.com. Each recorded value carries its provider and the date it was measured, and describes the domain that was measured rather than one page on it. No source has been consulted for authority score, estimated traffic and referring domains, so they are not published for any record.
The operator is identified in the platform’s own privacy page: “2026 MerchantCircle. A Buyerlink inc. company. All Rights Reserved.”
The free tier is stated plainly — “Basic Listing / Free” — alongside “Grow your business for free with MerchantCircle”.
Replying to reviews is included at no cost. The free tier lists “Monitor and respond to reviews”, and the operator’s own summary is “Own your page. Respond to reviews. Update your blog and photos.”
Paid tiers are priced openly at $30 per month rather than quoted only on request.
The platform has a long documented history, described by the operator as “Founded in 2005, and announced in June 2006.”
Limitations
A free profile carries competitors’ advertising. The operator sells the removal of it: the paid tier promises to “Remove competitor ads from your listing” and “No ads on your page - consumers will focus only on you!”. That is a plain statement about what the free tier looks like.
The documented action is CLAIMING, not creating. The primary call to action is “Claim my business”, and no route for registering a business that is not already in the database is documented, so no create action is asserted.
Verification is sold rather than required: “Receive a verified Badge” appears as a paid-tier feature. A purchased badge is not evidence that the operator verified anything, and no verification method is asserted.
An account is required before a page can be managed, so this is not an anonymous submission.
The audience figure — “Over 100 million consumers visited MerchantCircle last year” — is the operator’s own claim and has not been independently checked.
A separate paid add-on syndicates listing data to third parties. It is an extra product, not part of the directory entry, and what those third parties do with the data is not documented here.
A listing is a directory entry. It is not evidence that a business is solvent, currently trading, licensed, or checked beyond what the operator documents here.
No ranking, indexing, traffic or lead outcome is asserted. The operator markets outcomes; this record does not adopt them.
US local businesses that find themselves already listed and want to take control of the page.
Businesses that want to reply to reviews without paying, which this operator permits on its free tier.
Not recommended for
Businesses wanting to create a brand-new listing. The documented route is claiming an existing page, not creating one.
Businesses that do not want competitors advertised on their own profile. Removing that is a paid feature.
Preparation checklist
No checklist recorded yet.
Common mistakes
No common mistakes recorded yet.
Establishing required submission assets requires submitting a listing and observing the result. That has not been done for any directory in this dataset, so it is not published rather than estimated.
What this directory accepts
Startups
Unknown
SaaS products
Unknown
Enterprises
Yes
Agencies
Unknown
Freelancers
Yes
Local businesses
Yes
Developer tools
Unknown
Open-source projects
Unknown
Non-profits
Unknown
AI products
Unknown
Mobile apps
Unknown
Ecommerce stores
Unknown
Recommended industries
local-services
retail
professional-services
How the PetroHrys Score was reached
Editorial trust 15%
5 / 10How far the entries a directory publishes can be relied on as accurate.
Business usefulness 15%
5 / 10How much practical use a listing there is to the business being listed.
Verification quality 12%
3 / 10How thoroughly the directory establishes that an entry is genuine before publishing it.
Platform reputation 10%
5 / 10How the platform is regarded in its field. Deliberately not a popularity, traffic or recognition measure.
Spam resistance 10%
3 / 10How well the directory keeps low-quality and promotional entries out.
Industry importance 10%
5 / 10How central the directory is to its sector, independently of how useful one listing is.
Long-term stability 10%
6 / 10How likely the directory is to still exist, and to still carry the entry, years from now.
Submission quality 8%
6 / 10What the submission process asks for and how workable it is for the business submitting.
Transparency 5%
7 / 10How openly the directory states its rules, costs and criteria.
Moderation quality 5%
3 / 10How the directory maintains entries after publication.
The PetroHrys Score is a first-party editorial assessment, not a third-party
authority metric. It is the weighted sum of the ten factors above, divided by ten, so the number
on this page is reproducible from the values shown. Each factor is scored from 0 to 10 by a human reviewer and weighted as shown. The definitions describe what was weighed, not a rubric: no threshold or formula maps a directory onto a value, and two reviewers could reach different numbers. The score is reproducible from the factors shown on every record, but it is an editorial judgement, not a measurement.